Business models
What you can set up
SET UP A covers a deliberately small number of business models in depth. Each one has a single authoritative guide, so there is one place to find the full answer rather than a dozen thin pages.
Investment Brokerage
An investment brokerage introduces, arranges or executes investment transactions for clients, and in the UK this activity is regulated by the Financial Conduct Authority (FCA).
Covers requirements, technology, website, customer acquisition, partners and 28 FAQs.
Set Up an Investment BrokerageProperty Investment Brokerage
A property investment brokerage connects investors with property investment opportunities — sourcing, packaging and introducing deals such as buy-to-let, HMO, commercial and development stock.
Covers requirements, technology, website, customer acquisition, partners and 28 FAQs.
Set Up a Property Investment BrokerageClaims Management Company
A claims management company (CMC) advises on, investigates or represents claims on behalf of consumers, and in Great Britain claims management activity is regulated by the Financial Conduct Authority.
Covers requirements, technology, website, customer acquisition, partners and 28 FAQs.
Set Up a Claims Management CompanyHousing Disrepair Department
A housing disrepair department handles claims brought by tenants against landlords for failure to repair, covering issues such as damp, mould, leaks, heating failures and structural defects.
Covers requirements, technology, website, customer acquisition, partners and 28 FAQs.
Set Up a Housing Disrepair DepartmentLead Generation Company
A lead generation company generates enquiries from potential customers and sells or supplies them to businesses that want those customers, either exclusively or on a shared basis.
Covers requirements, technology, website, customer acquisition, partners and 28 FAQs.
Set Up a Lead Generation CompanyPerformance Marketing Business
A performance marketing business runs measurable acquisition campaigns — paid search, paid social, affiliate and programmatic — where results are tracked against a cost per acquisition or return on ad spend target.
Covers requirements, technology, website, customer acquisition, partners and 28 FAQs.
Set Up a Performance Marketing Business
Why only six?
Because depth beats volume. A new business model is only added when it has a genuinely distinct audience, a distinct problem and enough unique information to justify its own page. Anything else is consolidated into an existing guide so there is never more than one page competing for the same question.
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