Business model
Set Up a Claims Management Company
A claims management company (CMC) advises on, investigates or represents claims on behalf of consumers, and in Great Britain claims management activity is regulated by the Financial Conduct Authority.
This page is for operators, legal professionals and existing businesses planning to set up a claims management company in the UK. It sets out the permissions involved, the operating model, the technology, and how compliant claims volume is actually generated.
SET UP A explains what the build requires and connects you with compliance, solicitor panel, data protection, case management technology, insurance, formation and marketing partners. Authorisation applications and legal advice are handled by appropriately qualified firms.
What does it take to set up a claims management company?
The components below are the ones that determine whether the business trades profitably, not just whether it exists.
- FCA authorisation
- Claims management is a regulated activity in England, Scotland and Wales. You apply to the FCA for permission covering the specific claim sectors you will handle, and you must evidence competence, systems, financial resources and fit-and-proper senior management. Scotland-only and Northern Ireland arrangements differ.
- Choosing your claim sectors
- Financial services and product claims, housing disrepair, personal injury-adjacent services, package travel and specialist claim types all have very different economics, panel arrangements and marketing rules. Permissions are granted by sector.
- Panel or in-house delivery
- Some CMCs process claims in-house; others qualify claims and pass them to solicitors or specialist firms under agreed terms. This decision drives your headcount, cash flow and compliance burden.
- Compliance framework
- Pre-contract disclosure, fee caps where applicable, cancellation rights, call recording, complaint handling, data protection and rules on how leads are sourced and contacted all need documented processes and monitoring.
- Claims acquisition
- Volume must be compliant as well as cheap. Consent, lead provenance and marketing permissions determine whether your pipeline is an asset or a liability.
Who is this for?
- Experienced claims operators
- People who have run claims teams and want their own permissions.
- Law firms and legal service businesses
- Firms adding a regulated front end for consumer claim acquisition.
- Existing businesses with relevant data
- Organisations with a customer base likely to hold valid claims.
- Marketing-led founders
- Teams strong in acquisition who partner with legal delivery capability.
What do you need to get started?
Only the categories that genuinely apply to this business model are listed.
| Requirement | What it involves |
|---|---|
| Business structure | UK limited company, business banking, accounting and professional indemnity cover. |
| Authorisation | FCA permission for the claim sectors you handle, with named senior managers and a compliance monitoring plan. |
| Case management technology | A claims or case management system, call recording, e-signature, secure document handling and reporting by claim stage. |
| Website | Clear claim-type pages, transparent fee information, compliant enquiry forms and tracked call routing. |
| Compliant lead sources | Owned search and paid channels, or third-party leads with fully evidenced consent and provenance. |
| Professional partners | Solicitor panels, compliance consultants, data protection advisers and insurance. |
| People | Trained claim handlers, quality assurance, and a compliance owner. |
Building your website
For a CMC the website is both the acquisition engine and the primary compliance surface. Fee transparency, the consumer's right to claim without paying a CMC, cancellation rights and clear identification of who you are must be presented properly.
Commercially, the site should hold one strong page per claim type with genuinely useful content, fast mobile performance, tracked forms and call tracking, and consent capture that stands up to scrutiny. Claims traffic is overwhelmingly mobile, so page speed directly changes cost per acquisition.
- Website development built around enquiries, not decoration
- Conversion optimisation on the pages that carry commercial intent
- SEO foundations: structure, speed, internal links, indexable content
- Landing pages per service and per campaign
- Analytics with clearly defined conversions
- Call and form tracking tied back to source
The build itself is delivered by partners. See the partner ecosystem.
Generating customers
- Organic search
- Claim-type pages that explain eligibility, process, timescales and outcomes attract high-intent claimants at a stable long-term cost.
- Paid search
- Effective but competitive and heavily policed. Requires compliant ad copy, tight landing pages and disciplined negative keywords.
- Paid social
- Works for mass-market claim types where the audience does not yet know they have a claim, provided the creative is not misleading.
- Third-party leads
- Useful for scale, but each source needs audited consent records, call recordings and clear provenance.
- Referral partnerships
- Advice agencies, brokers and community organisations can provide steady, high-quality volume.
If acquisition is the part you want handled, we can introduce you to relevant partners.
Finding the right partners
Launching a claims management company usually means assembling several specialist providers. SET UP A can introduce you to providers in the categories below, based on what you actually need.
- Compliance consultants
- Solicitor panels
- Data protection advisers
- Case management technology
- Call tracking
- Company formation
- Accounting
- Insurance
- Website development
- SEO
- Lead generation
We do not publish partner names we have not agreed. Read how the partner ecosystem works, including our referral disclosure.
How SET UP A can help
SET UP A gives you a clear picture of the build, then connects you with the people who deliver each part of it. For a claims management company that typically means compliance consultants, solicitor panels, data protection advisers, case management technology, call tracking and the other categories listed above. SET UP A publishes the guidance and makes the introductions.
We do not claim to provide any of these services ourselves, and we do not present a partner introduction as independent advice where a commercial relationship exists.
Claims Management Company: frequently asked questions
28 questions we are asked most often. Every answer is written to be read directly, without marketing padding.
How do I set up a claims management company in the UK?
Choose your claim sectors, incorporate, build the compliance framework and case management setup, apply to the FCA for the relevant claims management permissions, then launch a compliant acquisition programme once authorised.
Do I need FCA authorisation?
Yes, if you carry out regulated claims management activity in England, Scotland or Wales. Operating without permission is a serious offence.
How long does authorisation take?
Expect several months from a complete application. Time spent preparing evidence of systems, competence and financials is the main determinant.
Can I start marketing before I am authorised?
No. You should not carry out or advertise regulated claims management activity before permission is granted. You can build the brand, website and content in advance.
What claim types are most common?
Financial services and product claims, housing disrepair, and specialist consumer claims. Each has different fee structures and volumes.
Do I need solicitors?
If claims require legal proceedings you need a panel or an in-house regulated legal capability. Panel terms should be documented, including fee sharing and service levels.
How do CMCs make money?
Typically a percentage of compensation subject to applicable fee caps, or a referral fee from a panel firm. Fees must be disclosed clearly before a consumer signs.
Are there caps on what I can charge?
Fee caps apply to certain claim types. You must check the rules for your sector and reflect them in your pre-contract information.
Can I buy claims leads?
Yes, but you remain responsible. Every lead needs evidenced consent, an auditable source and a compliant contact route. Poor lead sourcing is one of the most common causes of enforcement action.
What technology does a CMC need?
Case management, call recording, secure document exchange, e-signature, consent storage, and reporting by claim stage and source.
How many staff do I need at launch?
A small CMC can start with a handful of trained handlers plus a compliance owner, then scale headcount to validated volume.
What are the main compliance risks?
Misleading advertising, unclear fees, unsolicited contact, unevidenced consent and poor complaint handling.
Can an existing law firm run a CMC?
Yes — many do, either as a separate authorised entity or under an existing regulatory arrangement. The right structure depends on your current regulator and activity.
How competitive is claims marketing?
Very competitive on paid channels, which is why an owned organic and content asset is usually the difference between a scalable CMC and one dependent on rising media costs.
Do I need call recording?
In practice yes. Recordings evidence disclosure, consent and quality, and they are the first thing requested when a complaint arises.
What does SET UP A provide for a CMC?
We explain the build, and connect you with compliance, solicitor panel, data protection, technology, insurance and marketing partners. We do not submit authorisation applications or provide legal advice.
How long does it take to set up a claims management company?
Usually six to twelve months end to end, dominated by preparing and obtaining FCA authorisation. The variables that move the timeline most are approvals, how quickly your website and tracking are built, and how long it takes to agree terms with suppliers or partners.
How much does it cost to set up a claims management company?
Budget five figures before marketing for incorporation, compliance support, application preparation, case management technology, insurance and the website. Costs depend on whether you build in-house or use external providers, how much you spend on customer acquisition in the first quarter, and the level of technology you need on day one.
Do I need a website to launch a claims management company?
Yes. A claims management company needs a credible, fast website with clear service pages, proof of legitimacy, tracked enquiry forms and analytics. Without one you cannot run search, paid or referral acquisition properly, and buyers will struggle to verify you.
Can an existing business add a claims management company as a new division?
Often, yes. Existing businesses frequently add a claims management company as a new department because they already have data, staff, customers or distribution. The usual work is a separate brand or landing page, separate tracking, defined processes and any approvals the new activity requires.
Does SET UP A set up the business for me?
SET UP A is a business launch and growth platform. We help you understand what is involved, and we introduce you to the partners who deliver what you need — company formation, banking, accounting, insurance, compliance and legal, technology, industry specialists, and website and marketing support. We do not deliver those services ourselves, and we are not your regulator, lawyer or accountant.
Can SET UP A help with the website?
Yes, through partners. We can introduce you to website development partners who handle conversion-focused page structure, enquiry forms, tracking and analytics. SET UP A does not build the site itself.
Can SET UP A help with SEO?
Yes, through partners. SEO specialists in our partner network cover technical foundations, page architecture, commercial page content and internal linking so the business can be found in Google, Bing and AI search results.
Can SET UP A introduce marketing partners?
Yes. We can introduce lead generation and performance marketing specialists relevant to your model. Where an introduction generates a referral fee for SET UP A, that is disclosed.
Do you charge for introductions?
You are not charged for being introduced to a partner. Some partner introductions may generate a commercial referral fee for SET UP A, paid by the partner. This is set out on our partner disclosure page.
What is the biggest reason new claims management company launches fail?
Customer acquisition. Most launches over-invest in brand and under-invest in a repeatable way to generate enquiries, and they launch without tracking, so they cannot tell which channel produced revenue.
Is SET UP A UK-focused?
Yes. SET UP A is built for the UK market, so the guidance, terminology and partner categories reflect UK business practice.
What is the next step?
Tell us what you want to set up, whether you already operate a business and when you want to launch. We will come back with the services, resources and partners relevant to launching a claims management company.
Ready to set up your business?
Tell us what you're looking to build and we'll help identify the services, resources and partners you may need.
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